Building Brand Architecture: Nike and Adidas:
adidas - What We Believe In
Adidas brand equity increases to over five billion euros
Adidas: Brand Equity by Dora D
Emotional steps toward stronger brands
An analysis of brand-building elements used by Adidas – Zhorna Sylvia Ali
PDF) Measuring customer-based brand equity: Empirical evidence from the sportswear market in China
How Much Are the Adidas Logos Actually Worth? – Footwear News
Part IV | Nike Vs. Under Armour
The adidas Sustainability Story - adidas GamePlan A | adidas GamePlan A
Adidas: Brand Equity by Dora D
Adidas Brand Study
What Is Brand Equity & How to Build, Maintain & Measure It
Adidas: Using creative narratives to build brand equity - MARKETING Magazine Asia
Nike vs Adidas: Brand Equity Diagnosis - YouTube
When it Comes to Brand Building, Awareness is Critical | Nielsen
Diffusion line build on the brand equity of the core brand – Dolce&Gabbana
Adidas: Using creative narratives to build brand equity - MARKETING Magazine Asia
Adidas Brand Study
Adidas Brand Study
Adidas Brand Value & Company Profile | Brandirectory
How Adidas is using creative narratives to build brand equity
